The most frequently asked questions of The Ohio Society of CPAs member service staff for the week of February 16, 2009 are:
- How do I reactivate my CPA license?
- Why should I hire a CPA over an unlicensed accountant? (for tax preparation, professional services, job opening)
There’s a common message in both questions – the CPA designation has value and relevance that’s critical in today’s environment.
Why the focus on the CPA credential; and why right now? In a climate of rational and irrational fears – Will I keep my job? Will I be able to retire? Will my investments recover? Is my business at risk? – the CPA designation brings a missing component the market is craving of stability and TRUST.
CPAs are respected and trusted. Our own marketing spin on CPAs is that they are the trusted professionals who bring insight and integrity to business information of all types. As professionals focus more on personal branding and how to make themselves essential to clients or employers, today’s reality is that the CPA is a strong differentiator. Members in business and industry are increasingly making sure that they’re able to “hold out” as having their CPA designation, and members in public practice are thinking “CPA first” in their marketing message. As staffing demands reduce, the CPA credential is more frequently a consideration in promotion and retention by employers.
If your CPA designation has not been a priority for you, now’s the time to rethink its importance. In Ohio, CPAs are required to maintain an active permit in order to use the designation without qualification. Reactivating your permit is easy – the Accountancy Board of Ohio (ABO) requires that a licensee who holds an Ohio registration (inactive license) apply for the active permit and complete a total of 120 hours of continuing education credit during the three years preceding application.
Completing the CPE is easy as well, with options convenient for your needs. If you have any questions, the Member Service staff at OSCPA will be happy to assist you with your unique needs at CPAnswers@ohio-cpa.com, or 888.959.1212. For specific questions related to your CPA license, the ABO staff encourage you to call: 614.466.4135.
Why a CPA?
- You worked hard for it. The process to become a CPA is rigorous – you’ve earned it – use it!
- CPAs adhere to a strict code of professional ethics. That means something in terms of direct value in today’s marketplace (Integrity + Objectivity + Professional Competence = Trust. Trust = Value.)
- CPAs have a commitment to continual learning. Knowledge = Value.
The Ohio Society of CPAs is fully committed to being your partner in success.
For the public:
- To find a CPA in Ohio, call toll-free 888.959.1212 or visit our Web site.
- This season, make sure the person you turn to for advice and help is certified and proudly identifies themselves as a CPA.