Remember the first time you heard the phrase “think outside of the box?” It was probably by someone at your office who was trying to impress you – as if they were the first person to have this breakthrough idea. Too many times, a catchphrase becomes overused and about as valuable as the hundreds of buzzwords that are floating out there now in the mass media.
But the catchphrase “be part of the conversation” hasn’t caught on yet. It hasn’t been overused and that’s because too many people are not part of the conversation. What conversation you ask? The conversation is the dialogue and exchange of information that is going on 24-7 in cyberspace via social media all around you – at home, at work, even at the supermarket.
What’s more interesting is it’s not just your kids. At first glance, social media is primarily used by tweens, teenagers and college students. Not at all! Yes, that audience is definitely making use of social media. But take a look at a few stats about Facebook users:
- Reports nearly 45.3 million active U.S. users in the last 30 days
- Growing in every age/gender demographic, with the fastest growing segment being women over 55 (up 175.3% in the last 120 days)
- Women comprise 56.2% of Facebook’s audience
- 45% of Facebook’s U.S. audience is now 26+ years old
Sure, you might find your kids on Facebook, but you might just as easily find your mom on Facebook.
Also growing in popularity – especially from a news angle – is Twitter. Simply put, Twitter is texting. In 140 characters or less, you can send a message on what you’re doing, what you’re thinking or what nugget you have found on the Web that you want to share. Twitter is the third largest social network – following Facebook and MySpace.
Who uses Twitter? The better question might be who doesn’t use Twitter. Twitter is becoming the medium of choice for just staying up-to-speed on all issues of interest – whether you are following FASB and their recent fair value guidance, the SEC and the charges pending against Madoff’s auditor or where did Denver trade Jay Cutler.
Social media provides a new type of network for a new type of business world. Being part of the conversation doesn’t mean that you necessarily have to be posting daily. Sometimes being part of the conversation means just being present. Do you want to be part of the conversation or do you want to be left behind?
If you haven’t ventured into “social space” yet, then let OSCPA be your friend out in “social media space.” Find OSCPA on: